Amablom Flowers is Timbali's marketing arm for their floriculture products produced through development farmers.
Flowers produced by Timbali's clients are marketed under the AmaBlom-banner, and thus provides participants with the opportunity to be part of a collective marketing, branding and bulk selling initiative.
In return, the client pays a levy on the flowers produced and undertakes to operate the business of flower growing in accordance with the guidelines of Timbali as dictated by international standards.
These principles and practices were borrowed from the franchise industry and allow the emerging farmer to be in business for themselves, but not by themselves. In this way Timbali aims to minimise the financial risk for both the client and the relevant financial institution.